PARIS and NEW YORK, May 31, 2022
– Tennis Channel and Bloomberg Television have
formed a partnership that will put each network in front of the other’s audiences during the 2022
French Open in Paris, underway now through June 5.
On weeknights, Bloomberg Television and Radio will present their audiences with a one-minute,
Tennis Channel-produced update on the latest news and highlights from the world’s most
prestigious clay-court tournament. Tennis Channel viewers will see a Bloomberg-produced daily
market recap on these days as well, similar in length. Bloomberg Television and Tennis Channel
on-air talent will present the reports.
“With this partnership, we are pleased to provide our audience this special programming around
the French Open, and to give the Tennis Channel’s audience access to some of Bloomberg’s
leading news coverage, as well,” said Al Mayers, global head of Bloomberg Television and
Radio.
This is the second year of the partnership between Tennis Channel and Bloomberg Television.
They first began exchanging daily updates during Cincinnati’s Western & Southern Open in
August 2021, one of the sport’s top-level, Masters 1000 events. Later that month the networks
resumed their partnership for the 2021 US Open which, like the French Open, is one of the
sport’s four majors. In March 2022 Tennis Channel and Bloomberg Television renewed the
relationship during the BNP Paribas Open in Indian Wells, Calif., and the Miami Open. As with
Cincinnati, both are Masters 1000 events.
“Tennis Channel’s partnership with Bloomberg Television and Radio has allowed both parties to
capitalize on the similar demographics in our audiences and to bring added-value programming
to each network,” said Neil Roberts, executive director, Tennis Channel. “We’ve been really
pleased with the relationship and are happy to expand it to our coverage of one of the most
important events in all of sports.”
About Bloomberg Media
Bloomberg Media is the world’s leading multi-platform media company for business and
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finance, which draws on the editorial resources of more than 2,700 editorial professionals
globally in more than 120 countries. Bloomberg Media is the consumer-facing media
organization of Bloomberg L.P.
Tennis Channel
(
www.tennischannel.com
) which is owned by Sinclair Broadcast Group, is the
only television-based multiplatform destination dedicated to both the professional sport and
tennis lifestyle. The network has the most concentrated single-sport coverage in television in
one of the world’s most voluminous sports, with multiple men’s and women’s tournaments and
singles, doubles and mixed competition throughout the year. Tennis Channel has rights at the
four majors – US Open, Wimbledon, Roland Garros (French Open) and Australian Open – and is
the exclusive U.S. home of all men’s ATP World Tour and women’s WTA Tour competitions,
Laver Cup and Billie Jean King Cup. Direct-to-consumer streaming service
Tennis Channel
Plus
is available to everyone in the United States and allows subscribers to select from another
4,500 live and on-demand matches and award-winning content from short-form to films
throughout the tennis season.
Tennis Channel International
brings live competition and network
content to markets in Europe and Asia via digital subscription and free ad-supported streaming
TV (FAST) channels.
Additional platforms
Tennis Magazine
and
www.tennis.com
are the
largest print and digital outlets dedicated to the sport. Tennis Channel also manages a network
of close to 20 podcasts.
About Sinclair Broadcast Group, Inc.
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading
provider of local sports and news. The Company owns and/or operates 21 regional sports
network brands; owns, operates and/or provides services to 185 television stations in 86 markets,
owns multiple national networks including Tennis Channel and Stadium; and has TV stations
affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple
platforms, including over-the-air, multi-channel video program distributors, and digital and
streaming platforms NewsOn and STIRR. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net
.
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For further information:
Eric Abner, Tennis Channel, 310-314-9445,
eabner@tennischannel.com
, @TennisChannelPR