The Business of Tennis
ATP partners with TikTok to capitalize on rise of BTS content
By Aug 19, 2025The Business of Tennis
Carlos Alcaraz surpasses 50 million dollars in career prize money after winning the US Open
By Sep 08, 2025The Business of Tennis
Style suites, tunnel walks, luxury collabs: Inside the ATP’s new fashion strategy
By Sep 02, 2025The Business of Tennis
The US Open dating show: How Grand Slam events are shooting for a Gen Z audience
By Aug 25, 2025The Business of Tennis
Brand news: Lacoste salutes "GOAT" Djokovic, Anisimova inks Tiffany deal ahead of US Open
By Aug 23, 2025The Business of Tennis
ATP says Safe Sport program has flagged more than 162,000 abusive online comments to players
By Aug 21, 2025The Business of Tennis
Venus Williams x Barbie: Inspirational tennis star is now a doll
By Aug 13, 2025The Business of Tennis
Cincinnati qualifying kicks off with first look at revamped tournament grounds
By Aug 05, 2025The Business of Tennis
Love is in the air—and on the court—in US Open dating show 'Game, Set, Matchmaker'
By Jul 31, 2025The Business of Tennis
After Venus Williams' comment on health insurance, here’s what to know about athlete coverage
By Jul 25, 2025ATP partners with TikTok to capitalize on rise of BTS content
The newest popular influencer on TikTok’s “For You” page might be the scroller’s favorite tennis player.
Published Aug 19, 2025
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Former world No. 1 Carlos Alcaraz currently boats over one million followers on TikTok.
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