Canada-based apparel company Psycho Bunny signs Arthur Rinderknech to multi-year deal

Premium menswear brand Psycho Bunny proudly announces the newest addition to its growing lineup of tennis ambassadors: French tennis standout Arthur Rinderknech. The partnership underscores Psycho Bunny's expanding presence in the sport and commitment to outfitting both rising stars and legendary icons.

Rinderknech, known for his powerful serve and elegant all-court game, will sport custom-made Psycho Bunny apparel during his matches on the ATP Tour. As a brand ambassador, he joins rising star Alexei Popyrin, further elevating Psycho Bunny's credibility and visibility in the tennis world.

"Arthur brings a modern energy to the court that aligns perfectly with the Psycho Bunny ethos—fearless individuality, refined style, and high performance," said Anna Martini, CEO of Psycho Bunny. "His athleticism and presence make him the ideal representative as we continue to carve out a bold lane in tennis."

This announcement follows a series of strategic moves in tennis for Psycho Bunny, including its partnership with both the National Bank Open and Tennis Canada as their official athletic outfitter, and ongoing collaboration with Popyrin. The brand is making waves in the sport by blending its iconic bold spirit with the performance demands of top-tier athletes.

Read more: Montreal and Toronto staff debut Psycho Bunny uniforms thanks to new deal with Tennis Canada

"I've always loved expressing myself through what I wear, and Psycho Bunny allows me to bring that creativity to the court and beyond," said Rinderknech. "The apparel feels amazing, looks sharp, and gives me the confidence to play my best. I'm proud to be part of a brand that's redefining tennis style."

With nearly 180 stores worldwide and a fast-growing presence in the sports space, Psycho Bunny is pushing the boundaries of fashion both on and off the court. Rinderknech's debut in custom Psycho Bunny gear marks another major milestone as the brand redefines what it means to dress—and perform—boldly in tennis.