New year, new deals: Tracking players' new sponsors and apparel changes in 2025
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Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.
Published Jan 09, 2025
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Grigor Dimitrov joined fellow tennis stars Alexander Zverev, Stefanos Tsitsipas, Jessica Pegula and Elina Svitolina at Adidas.
© Adidas

Hubert Hurkacz was seen wearing Adidas apparel and footwear and competing with a Wilson racquet during the 2025 United Cup.
© 2025 Andy Cheung
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Lorenzo Musetti will join the likes of Matteo Berrettini and Taylor Fritz in wearing ASICS Gel-Resolution shoes.
© ASICS

Frances Tiafoe becomes Lululemon's second global ambassador in tennis after Leylah Fernandez.
© Lululemon
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Robin Montgomery and Matteo Arnaldi were among the players who kicked off the new year wearing new logos.
© Instagram @robinm0nty, Getty Images
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In Hong Kong and Auckland, Cameron Norrie was seen wearing apparel and shoes by French racquet manufacturer Babolat.
© @norriee