MIAMI, Fla.—Prince has been synonymous with tennis since the 1970s, when their signature oversized racquets revolutionized the pro game. But with interest in the sport at an all-time high—and its aesthetics ruling the runways the world over—the heritage racquet manufacturer has been plotting out some bold moves in the fashion and lifestyle department.
Enter Snif, a direct-to-consumer parfumerie that specializes in crafting genderless luxury fragrances, with a mission to make the online perfume shopping experience as seamless as possible.
Known for buzzy collaborations and headline-grabbing products—one of their most viral scents perfectly captures the smell of gasoline—Snif has teamed up with Prince to launch a brand new fragrance that embodies court-side cool.
Ace Ace Baby features a lemonade accord with notes of ginger, timur pepper, white freesia, green apple blossom, lavender, grass, and blonde wood. The fragrance launched in a limited-edition run during the Miami Open.
