Clay-colored kits camouflage players in red and orange at Roland Garros

WATCH: The Most Eye-Catching Match Kits from Roland Garros | The Break

After a few rounds of action at Roland Garros, a new tennis trend has been emerging in Paris. Forget about standing out against the terre battue—this year, it's all about blending in and camouflaging with the clay.

While in previous years tennis apparel companies have often opted for contrasting blues, greens and teals, this year red, orange and tan are the dominant colorways. The result is a bold statement about on-court fashion: with their outfits matching the background, it's now up to the players to find ways to stand out.

This year's trendsetter is Adidas, whose Paris Tennis collection—seen here on Felix Auger-Aliassime and qualifier Elina Avanesyan—features a print that is literally a camouflage inspired by the terre battue itself.

During the build-up to Roland Garros, Nike players were practically blending into the clay in the background, like Holger Rune at the Internazionali BNL d'Italia.

Meanwhile, at Roland Garros the brand's new Nike Paris collection paid homage to the French capital and Parisian haute couture culture.

If there is any sports apparel company that's synonymous with Roland Garros, it's Lacoste. Founded in 1933 by Rene Lacoste—one of France's legendary "Four Musketeers"—the brand has partnered with the clay-court Grand Slam since 1971.

Lacoste and Roland Garros unveil a co-branded collection every year, as seen on Novak Djokovic and Ugo Humbert (wearing the Daniil Medvedev collection).

The Indian Maharadja is a Dutch lifestyle field hockey brand known for their quality sticks—but at Roland Garros, their tennis sportswear has been making waves too.

Botic van de Zandschulp, pictured here in the funky Kadiri Men's Fusion Tee, opted for a red colorway during his first-round match.

While many Fila-sponsored players are sporting the brand's La Finale collection, which takes its inspiration from French fashion, some pieces from the Solar Power collection are still popping up at Roland Garros.

Despite his orange Fila shirt, Argentine qualifier Genaro Alberto Olivieri stood out from the pack after he clinched his first tour-level main draw win and went all the way to the third round.

Lotto's new Paris Style collection features a print with a blend of tawny oranges and grenadine reds, as seen on players like Alize Cornet and Aleksandar Kovacevic.

“I really like the colors,” said Donna Vekic of the latest collection from her eponymous on-court fashion line.

Vekic joined Uomo Sport in January after departing from Nike, and collaborated with the luxury Italian sports apparel line to launch its first women's line, Donna Sport.

“I hope I don't blend in too much with the clay! But yeah, it's a nice color. It's very classic.”