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Super Bowl Social: Billie Jean King cameos in flag football ad, tennis stars Gauff, Osaka stan Rihanna

The tennis world tuned in to catch an iconic appearance by King and an unforgettable Halftime show during Super Bowl LVII.

ByDavid Kane

Published Feb 13, 2023

Tennis Channel Live: Billie Jean King Interview
TENNIS CHANNEL LIVE: Billie Jean King drops by

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Tennis made a major imprint in Super Bowl LVII. Not only did Serena Williams star in two commercials, but WTA founder Billie Jean King also made a cameo of her own in an advertisement promoting women’s flag football.

King is shown helping co-star Diana Flores evade the likes of Erin Andrews as she defended her flags, something she proved impressively adept at as she led Mexico to a 39-6 victory over the United States to win the 2022 World Games.

The ad aired shortly after the Super Bowl LVII Halftime Show starring Rihanna, and the tennis world tuned in to watch the iconic songstress deliver an impeccable set.

Once her ads wrapped, Williams was ready to lead the Rihanna Navy:

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But few were more invested than Roland Garros runner-up Coco Gauff, who accurately predicted Rihanna would open with “Bitch Better Have My Money:”

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Naomi Osaka revealed she was on hand for the performance, showing off a souvenir from the game on Instagram:

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Meanwhile Sloane Stephens was also among those live-tweeting the event along with Amanda Anisimova and Noah Rubin:

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How many tennis cameos should we expect from Super Bowl LVIII?