Wimbledon leans into garden roots in official poster for 2025 tournament

Wimbledon is leaning into its roots for its official poster for the 2025 tournament.

The grass-court Grand Slam revealed the design during the first week of the Miami Open, commemorating 100 days to the start of the 138th edition of the Championships. Created by British graphic designer Sarah Madden, the art captures the classic motif of "tennis in an English garden:" Centre Court set amongst purple, pink and blue florals, while fans watching the action seamlessly fade into a dreamy natural backdrop.

"Wimbledon is more than a tennis tournament–it’s a celebration of tradition, the English summer in full bloom, and a sporting experience unlike others," Madden said in a statement. "The atmosphere strikes a beautiful balance between the excitement of the crowd, the beauty of the setting, and the timeless prestige of The Championships.

"I wanted the poster to capture that balance and unmistakably convey the essence of Wimbledon, showcasing the intensity of the sport, the thrill of the crowds, and the calm, natural beauty of its surroundings. Wimbledon has a magic of its own, and I hope this artwork reflects that."

Though tradition is centered in the official poster, the Championships reiterated officially that it is moving on from another of its historic mainstays: the use of line umpires. First announced in October, the 2025 Championships will utilize Live Electronic Line Calling (Live ELC) for all main-draw and qualifying matches, becoming the third Grand Slam tournament to eliminate line umpires since the COVID-19 pandemic.

Wimbledon has a magic of its own, and I hope this artwork reflects that. Sarah Madden

"The decision to adopt Live ELC was made following the successful completion of extensive testing during last year’s Championships and builds on the existing ball tracking and line calling technology that has been in place for many years," the tournament said.

Other new additions for 2025 include an enhanced player restaurant, as wel as a new public restaurant The Cavendish, which is named after the nickname of founding All England Club member Henry Jones, the referee of the first Championships in 1877.