Yonex celebrates 15 years of POLYTOUR PRO string with collectible cards, community-building campaign

Yonex’s POLYTOUR PRO string is suitable for all players, whether it’s a newcomer starting out or a tour star stepping out on Centre Court. In proving supreme adaptability for a range of playing styles—Naomi Osaka versus Belinda Bencic is just one example—there’s little surprise that 2025 marks its 15-year anniversary.

“Celebrating 15 years of power, control, and comfort – engineered to perform,” a tagline reads.

The milestone is being commemorated by the equipment powerhouse in multiple ways. Limited-time POLYTOUR PRO packaging highlights some familiar faces with special card inserts.

On Casper Ruud’s, the Norwegian reveals Andy Murray is his top choice to play an exhibition with. The three-time major finalist also notes his racquet and string preferences among other details.

In this rollout, customers have the chance to uncover one of 100 signed cards from five players: Ruud, Osaka, Bencic, Frances Tiafoe and Ben Shelton. Additionally, the string itself is customized with a message in Japanese that translates, “We would like to enrich your tennis life.”

Connection is a vital part of Yonex’s overall campaign here, with community-building and storytelling a central focus. The brand’s next chapter will lean on its inaugural U.S. Team Yonex members to share the sport in “new, authentic ways.”

Simon Hegelund, a respected-Los Angeles based coach and Jordaan Sanford, a thriving creator in the tennis space, are both former NCAA Division I competitors. In a recent video that dropped, Sanford looks back on falling in love with the sport at the age of five while watching the 1997 US Open.

Yonex anticipates rolling out more activations across the U.S., having opened a L.A. pop-up in March. Look for these plans to take shape around the US Open.