Two world No. 1s were asked to ditch their WHOOP fitness trackers before taking the court in Melbourne.

Sabalenka has signed on as SoHo-based jeweler Material Good's first-ever brand ambassador, and has also joined the Gucci family.

Nike’s olive and lemon Slam set drew mixed reviews as the two-time defending champion cruised into Round 3.

The two-time reigning Australian Open champ rocked Denma’s Gucci: La Famiglia collection during the laid back interview.

The American’s quiet luxury look stole the show during his second-round defeat to Alejandro Davidovich Fokina.

The former world No. 1 made an unforgettable entrance on Rod Laver Arena, complete with a large hat, veil, and parasol combination—plus a pair of pleated pants.

The world No. 3 debuted her New Balance look in Melbourne, and fans can now buy a version of her on-court style.

The American, whose parents both emigrated from Sierra Leone, took pride in sartorially representing his roots through a decisive first-round win in Melbourne

Wilson has signed six new head-to-toe athletes, including Karen Khachanova, Jiri Lehecka and Anastasia Potapova.

Who’s wearing what (and why) as tennis’s biggest names roll out new partnerships Down Under.

The world No. 1 unveiled a colorful new Nike dress during the Brisbane International.