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Aryna Sabalenka calls Dubai as a home-away-from-home, often utilizing the city for both work and play in between tournaments. And now thanks to a new partnership with Emirates, she'll travel the world on the airline that calls the city home, too.

Emirates is the official airline of all four Grand Slam tournaments, but its newly-announced partnership with Sabalenka represents the first time that it has entered into a sponsorship agreement with an individual tennis player. To celebrate the milestone, Sabalenka helped unveil a Grand Slam-branded Emirates A380 Australian Open, Roland Garros, Wimbledon and the US Open. Her grand entrance took place at Melbourne Airport ahead of the year's first Grand Slam event, which she's hoping to win for a third time.

Read more: Can Aryna Sabalenka close this time as the favorite?

Sabalenka, who nearly doubled her off-court endorsement earnings last year to the tune of $15 million, said in a statement that the deal  "highlights what we, as women in sport, can achieve on the world stage."

“In tennis, every little detail counts, so to align with a brand which matches my ambition and attention to detail makes this feel like a natural fit," she said.

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Dubai is not just the Emirates base. It is also a training base for the World No. 1.

Dubai is not just the Emirates base. It is also a training base for the World No. 1.

“In tennis, every little detail counts, so to align with a brand which matches my ambition and attention to detail makes this feel like a natural fit," she said.

Emirates' executive vice president for corporate communications, marketing & brand Boutros Boutros said that the world No. 1 possesses "qualities that resonate strongly with our ethos at Emirates," including her determination and professionalism.

Read more: Aryna Sabalenka is too busy to start a book club

Sabalenka's announcement with Emirates is the latest in a trio of recent brand partnerships between Grand Slam champions and airlines. In late 2024, Novak Djokovic signed on as an ambassador for Qatar Airways, while Coco Gauff has been traveling exclusively on flyExclusive’s owned and operated private jet fleet since signing a deal last September.

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