Donna Vekic launches DASH, a diamond jewelry brand made for movement

Shine bright like a Donna! Croatia's Donna Vekic isn't just an Olympic silver medalist—she's also a budding entrepreneur. And after launching DNNA, a lifestyle brand that focuses on candles and home fragrances, in 2021, she's now adding jewelry to her portfolio.

In partnership with Ashna Ruia, Vekic announced this week the launch of DASH, which is being billed as "diamonds that play."

The vision behind DASH evolves from the idea that diamonds are not meant to sit in a box, reserved for a special occasion.

Instead, Vekic says, they should "move with you," as they have for her on and off the court.

"For me, jewelry has always been emotional," the former Top 20 player said. "I've worn diamonds through victories, losses, long training days and some of the biggest moments of my career. They make me feel strong, empowered and grounded, even when the stakes are high.

"Wearing diamonds on court wasn't a fashion choice. It was a part of who I am. Over the years, people kept asking about the pieces I played in. That's when I realized something important: Jewelry shouldn't be something you take off to live your life. It should move with you, shine with you and become part of your rituals."

Read more: Paula Badosa set to launch 'Aces' jewelry collection with The 1916 Company

The brand launched officially with a collaboration with the Australian Open, where DASH will have an official on-site store The AO x DASH Collection featured three tennis bracelets, each of which has a limited run and is made up of traditional diamonds and blue stones inspired by the Melbourne courts.