Jannik Sinner hits the slopes again, this time with Gucci and Head

Jannik Sinner may have been world No. 1 in tennis, but before he was a Grand Slam champion, he was a talented skier growing up in Northern Italy. Now, he’s back on the slopes thanks to Gucci’s new campaign for “Gucci Altitude”—the fashion house’s first venture into winter sportswear.

“It was a very special and unique shoot in the heart of the mountains. I have always loved the mountains and this shoot took place in an incredible setting,” the Italian tells GQ.

“Gucci comes up with amazing ideas every time, but in this case it was something really magical, an experience I will never forget.”

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A global ambassador for Gucci since 2022, Sinner has starred in several of the Florentine brand’s major campaigns, including “Gucci is a feeling” and last year’s holiday campaign.

The new “Gucci Altitude” collection launches ahead of the Milan-Cortina Winter Olympics in February 2026, following a trend of luxury fashion houses entering the sportswear scene after the 2024 Paris Games.

For the campaign, Sinner hit the mountains in a snow jacket featuring Gucci’s signature monogram, along with a helmet and ski set designed with the iconic Web stripe. The gear was created in collaboration with Head—another longtime Sinner sponsor known for its performance equipment in skiing, snowboarding, and racquet sports.

It’s not the first time Gucci, Head, and Sinner have joined forces. The two brands previously collaborated on Sinner’s signature white duffel bag, the one he carries onto court.

Read More: Jannik Sinner's new Roland Garros tennis bag is a Gucci x Head collaboration

No stunt double was required for this shoot—Sinner has been skiing since age 3. Born in South Tyrol in the Dolomites, he grew up around the slopes where his parents worked at a ski resort. He quickly excelled, winning a Junior National Championship in Giant Slalom at age 7 and finishing runner-up nationally at 11.

“I was winning a lot when I was young in skiing, and in tennis I never won,” he told Vogue in 2024. “And then slowly I started to lose in skiing, because physically I was not ready to compete. I was always quite skinny and everything.

“The reason why I chose tennis was, in tennis you can make mistakes. You can lose points, but you can still win the match. In skiing, if you make one mistake, one big mistake, you cannot win.”

Sinner gave up skiing for tennis at 13—and the rest is history. Now, he’s a four-time Grand Slam champion, two-time Davis Cup winner, and one of the sport’s most dominant forces.

Currently world No. 2, Sinner is the No. 2 seed at the Rolex Paris Masters, where he’s through to the quarterfinals without dropping a set. He faces No. 5 seed Ben Shelton next on Friday.