Nike Atelier crafts custom look ‘for Jannik Sinner’ during Winter Olympics

Jannik Sinner is one of the best tennis players in the world, but he was also one of Italy’s top young skiers growing up. Raised near the Dolomites, he became a national champion in giant slalom before fully committing to tennis.

Now, Nike is honoring that Alpine heritage during the 2026 Winter Olympics in Milan and Cortina by collaborating with Sinner on a one-of-one performance look that reflects the person behind the racquet—an Italian athlete shaped by the mountains.

“For me, it’s very important to always have a small sign of where I’m from,” the ATP’s world No. 2 said via the Nike website.

“When a brand invests this much thought and energy into a single moment, it shows they really care about making the athlete feel special. That’s one of the biggest reasons why I love being with Nike—they make you feel important.”

Read More: All aboard! Jannik Sinner volunteers as ticket taker ahead of Milano-Cortina Olympics

The world No. 2 donned the custom apparel—a bespoke jacket, insulated vest with adaptive A.I.R. technology, tailored pants and footwear—for one-on-one interviews with global fashion media in Milan alongside Nike Chief Design Officer Martin Lotti, as well as at a special event celebrating the relaunch of All Conditions Gear (ACG).

Sculptural and winter-ready, the outfit features deep pleats and a boxy cocoon silhouette, helping kick off the brand’s presence during the world’s biggest winter sports event.

Nike is not an official Winter Olympics partner, but the brand has maintained a presence in Milan and Cortina through headline-grabbing pop-up events—including when Sinner surprised sports fans at Milan’s Centrale station by punching tickets aboard the “ACG Express,” all while wearing pieces from his custom collection.

Made to Sinner’s exact specifications by Nike Atelier—the design division that creates custom pieces for select signature athletes at key off-field moments—the one-of-a-kind look was crafted by Nike Senior Design Director Raffaella Barbey, working alongside Lotti and a multidisciplinary team.

Barbey oversaw fittings with Sinner in Melbourne during his run at the Australian Open, incorporating his feedback directly into production and refining details through multiple rounds of iteration.

“This experience felt very different from work I’ve done with other brands,” Sinner says. “I was more involved in the process. There were a lot of conversations about what could be better, what wasn’t right, what worked well. In the end, we came out with an incredible result.”

World No. 2 Sinner opened the year with a run to the semifinals at the Australian Open, where he had been the two-time defending champion, before falling to a resurgent Novak Djokovic in five sets.

He is next scheduled to compete at the Qatar ExxonMobil Open, an ATP 500 event in Doha, set to take place February 16–21, 2026.