Novak Djokovic backs wearable recovery tech with new Incrediwear collaboration

Novak Djokovic is well known for being on the cutting edge of sports science—and now he’s letting fans in on his secrets.

The 24-time Grand Slam winner has launched a new line of therapeutic wearables with Incrediwear. The brand welcomed the collaboration with a meet-and-greet at the BNP Paribas Open, as a “Novak x Incrediwear” aerial banner flew on a plane overhead.

Djokovic’s line includes an arm sleeve, knee sleeve and leg sleeves equipped with semiconductor particles and wearable infrared—all of it championing a “new class of performance technology.”

Incrediwear looks like a compression sleeve, like those frequently used in sports, but it doesn’t actually compress the injured area. According to their website, the products are made of “element-infused fabric... activated by body heat to deliver infrared and negative ion therapy, accelerating recovery without drugs, compression, or side effects.”

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Djokovic famously put those claims to the test after 2024 Roland Garros, where he suffered a torn meniscus and had to pull out ahead of the quarterfinals. He underwent surgery and then surprised the world with his rapid return to action. At 2024 Wimbledon, he went all the way to the final before losing to Carlos Alcaraz, and at the 2024 Olympic Games in Paris he added a gold medal to his legendary trophy cabinet, defeating Alcaraz in the final.

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All the while, Djokovic was seen wearing a distinctive gray and white Incrediwear sleeve on his right knee, on and off the court.

“The health space is something I deeply care about, something that is also very authentic and close to me, as I live it on a daily basis," Djokovic told press this week. "(I) try to be a testament, or an example, of the products or the businesses or brands that I'm part of, or partnering, or setting up, or launching…

"I think nowadays with so many products and companies and brands out there, it's not easy to navigate what's good and what's authentic and original and what's made or created or developed with high integrity.

“I feel like one of the best ways is to have an ambassador or partner that is a face that really embodies that. I try to do that.”

The science behind a traditional compression sleeve is straightforward: tight, elastic garments are worn to enhance blood circulation, increase stability by acting as a shock absorber for muscles, and speed up recovery by limiting inflammation.

What makes Incrediwear sleeves different? The sleeves don’t compress. Instead, the company says they “engage” targeted joints and muscles via patented “semiconductor” (germanium) and charcoal-infused fabric that is activated by body heat to promote better blood and oxygen flow, which supports faster natural healing. (These claims are “clinically proven,” though the science behind them remains inconclusive.)

Djokovic deepened his relationship with Incrediwear in August 2025, when he became an investor, acquiring a “significant stake” in the company while also signing on as a global brand ambassador.

"When one of the world's greatest athletes reaches out because our product made a difference, that's the power of real results," said Jackson Corley, founder and CEO of Incrediwear. "Novak shares our belief that recovery is the foundation of performance, and we're proud to welcome him as both an investor and brand ambassador."

Launched in 2009, Incrediwear is a pioneer in “wearable therapeutic technology”—body-worn devices (like smartwatches, patches and garments) that actively treat, manage or rehabilitate medical conditions rather than just tracking data. Incrediwear garments are designed to be worn 24/7 and can be used as an alternative to, or supplement for, compression.

Djokovic, 38, credits his sustained dominance to a holistic and evidence-based approach to longevity. He incorporates yoga and a plant-based, gluten-free diet into his lifestyle, focuses on recovery, mobility and mental training, and is also a proponent of red light therapy. Last year, he even launched his own recovery pod with Regenesis.

Djokovic, the No. 3 seed at Indian Wells, will play his first match in the second round on Saturday, where he faces Kamil Majchrzak on Court 1.

He will also be in action in men’s doubles, having teamed up with Stefanos Tsitsipas to form one of several high-profile teams in the draw. They’ll face No. 3 seeds Mate Pavic and Marcelo Arevalo in the first round.