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Reilly Opelka may have exited the Australian Open in the second round, but he still managed to make a statement—thanks to the eye-watering price tag of his new Sease kit, which quickly went viral.

Opelka pushed No. 14 seed Alejandro Davidovich Fokina to the limit on Wednesday across five sets on Kia Arena. The American rallied from two sets down to push the match the distance before Davidovich Fokina eventually prevailed 6-3, 7-6 (3), 5-7, 4-6, 6-4.

His stay in Melbourne was brief but memorable, in no small part because of his outfit. Opelka wore a tan and brown set from buzzy Italian sportswear label Sease, founded in 2016 by brothers Franco and Giacomo Loro Piana.

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Reilly Opelka has worn apparel by Italian sportswear brand Sease during his trip Down Under.

Like the rest of the renowned Loro Piana family’s ventures, Sease’s Tennis Kit collection emphasizes quiet luxury, high-quality materials and thoughtful craftsmanship—which helps explain the sticker shock among fans eager to shop Opelka’s look.

A Sease polo shirt currently starts at $635, while a cap will set you back at least $410. The brand’s tennis duffle bag costs a cool $2,700. A breakdown of Opelka’s Australian Open outfit puts the total around $1,340 (a $635 polo and $705 shorts), with the addition of a cap pushing the look north of $1,800.

Opelka was previously sponsored by Fila, a partnership that began in 2020. It’s not yet clear whether he has a new formal deal in place with Sease—according to Hard Court’s Jessica Schiffer, this is a product-only arrangement—but the brand has already achieved its goal of generating buzz.

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The 28-year-old is also part of a broader shift in tennis apparel. He joins Emma Navarro in a growing exodus away from Fila in the new year, with Navarro announcing a deal with FP Movement. The BNP Paribas Open, now officially outfitted by Lululemon, represents another notable departure.

Together, the moves signal a retreat by legacy brands from the tennis market, as smaller or outsider labels like Sease, FP Movement and Lululemon continue to buy in.

Opelka is next scheduled to compete at the Nexo Dallas Open, an ATP 500 event that begins on February 9, following the Australian Open.

With the win, Davidovich Fokina advanced to the third round in Melbourne, where he will face No. 19 seed Tommy Paul next.