The Business of Tennis
The less a tennis player thinks, the better, right? Sense Arena's new VR training program has other ideas
By Nov 12, 2022The Business of Tennis
With implosion of Kosmos’ reimagined event, the Davis Cup runs dry
By Jan 16, 2023The Business of Tennis
Why the 503rd-ranked player in men's tennis continues an endless journey
By Jan 10, 2023The Business of Tennis
Jabeur to Evolve, Rublev and Svitolina to Kosmos: The behind-the-scenes shuffles making headlines before AO
By Jan 10, 2023The Business of Tennis
Naomi Osaka is at the crossroads
By Jan 09, 2023The Business of Tennis
Amid AO uncertainty, Naomi Osaka signs Ons Jabeur to her management agency
By Jan 05, 2023The Business of Tennis
Naomi Osaka, Serena Williams lead way once again on Forbes' Highest-Paid Female Athletes list
By Dec 22, 2022The Business of Tennis
Trisha Goyal, Break The Love founder, on the new technology driving growth for pickleball (and tennis)
By Dec 20, 2022The Business of Tennis
Payouts to hit combined record $217.9 million across ATP Tour and ATP Challenger Tour in 2023
By Nov 17, 2022The Business of Tennis
Lindsey Vonn's latest tennis connection: Hitting the slopes with Jannik Sinner
By Oct 16, 2022The Business of Tennis
The less a tennis player thinks, the better, right? Sense Arena's new VR training program has other ideas
“It’s not like Wii,” says Jennifer Brady, who dove headset first into a virtual tennis world during her recovery time away from the tour.
Published Nov 12, 2022
Advertising
Advertising

“If you want to find ways to challenge yourself, there are lots of hidden gems” among Sense Arena's mental drills, says Jennifer Brady.
Advertising
Advertising

Linda Fruhvirtova, who at 17 cracked the Top 75 this season, uses a haptic racquet as part of her Sense Arena experience.