LOS ANGELES, CA – March 19, 2026 – Tennis Channel saw its highest viewership ever this year at the BNP Paribas Open. The tournament, highly regarded as the 5th Grand Slam, increased 39% from last year and drew record high engagement on social media and tennis.com. TC Live delivered another record with an increase of 57% from 2025. The ‘Sunshine77’ promotion, which launched at the start of Indian Wells, offers an entire year of non-stop tennis on the Tennis Channel App for only $77.
On the heels of its success in the desert, Tennis Channel continues its coverage of the “Sunshine Double” as the exclusive U.S. home of the Miami Open. Multi-platform coverage began March 17 and runs through the men’s and women’s championships on March 29. From first ball to last ball, each point is available to watch on Tennis Channel, Tennis Channel 2, the Tennis Channel App and TennisChannel.com.
“Fans took advantage of our ‘Sunshine77’ streaming app offer and Tennis Channel annual subscriber signups are up 150% from last year," said Jeff Blackburn, CEO of Tennis Channel. "We’re looking forward to carrying that momentum into the Miami Open.”


