From controversy to contract: Wearable technology wins again as Oura becomes official partner of US OpenAfter Alcaraz, Sabalenka and Sinner were told they couldn't wear WHOOPs at the Australian Open, New York's Grand Slam is going all-in on Oura.By TENNIS.com May 02, 2026
NCAA changing prize money rules in $2.02M settlement for lawsuit led by Brantmeier and JointThe outcome greatly benefits future college athletes of all sports pre-enrollment.By TENNIS.com Apr 29, 2026
First Topps rookie cards of Joao Fonseca hit market on same day NetPro releases Iva Jovic collectionThe Brazilian's inclusion in the brand's "Graphite" line features an autograph insert and Red Crystalline Refractor 1/1 parallels.By Matt Fitzgerald Apr 25, 2026
ATP Tour steps into retail with first official merch store in MadridFrom styled arrivals and merch to a network of TikTok content creators, the Tour is giving tennis a modern makeover.By Stephanie Livaudais Apr 24, 2026
Boris Becker’s 1989 US Open trophy fetches $357K in rare auctionThe former world No. 1’s championship hardware is now the second-priciest piece of tennis memorabilia ever sold.By Stephanie Livaudais Apr 15, 2026
Monica Puig on why tennis players need more data—and less fear of itThe Olympic champion and Tennis Channel analyst weighs in on wearable tech, information overload, and the sport’s analytical future.By Stephanie Livaudais Apr 14, 2026
Game Plan 2.0: How tech is changing match preparation in tennisFrom serve-location scouting to AI-assisted analytics, players are using more data than ever to prepare before stepping on court.By Stephanie Livaudais Apr 13, 2026
Carlos Alcaraz passes Andy Murray for fifth-most career prize money in tennis historyHe now only trails four of the biggest legends of the sport—the Big 3 and Serena Williams—on the all-time list.By John Berkok Apr 13, 2026
Recharge Mode: How tech is transforming recovery in tennisFrom sleep tracking to biometric wearables, players are optimizing recovery like never before—but not everyone is convinced.By Stephanie Livaudais Apr 06, 2026
Miami’s new “Love All” frosé is the latest play in tennis’ booming cocktail businessFrom Wimbledon’s Pimm’s Cup to the US Open’s $17 million Honey Deuce, signature drinks are becoming one of the sport’s most lucrative traditions.By Stephanie Livaudais Mar 23, 2026
Jannik Sinner surpasses 60 million dollars in career prize money following Indian WellsHe’s one of just eight tennis players ever to hit that number.By John Berkok Mar 17, 2026
Roger Federer makes his debut on Forbes’ world billionaires listThe 20-time Grand Slam champ’s fortune reached an estimated $1.1 billion, powered by endorsements and a savvy investment in Swiss brand On.By Stephanie Livaudais Mar 13, 2026
