Coco Gauff inks deal to become global brand ambassador for Mercedes-BenzAfter topping Sportico's list of highest-earning female athletes for the third straight year, Gauff has added another luxury brand to her endorsement portfolio.By TENNIS.com Dec 09, 2025
Inside BUNKR, the cybersecurity startup winning over the tennis worldFrom passports to passwords, the app is helping players stay organized and secure across nonstop global travel.By Stephanie Livaudais Dec 07, 2025
Coco Gauff tops Sportico's highest-paid female athletes list for third year running; Sabalenka, Keys make major jumpsTennis continues to thrive, as 10 of the 15 athletes are WTA Tour players.By TENNIS.com Dec 04, 2025
Aryna Sabalenka sets new WTA single-season prize money recordThe world No. 1 smashed a 12-year-old benchmark that was set by Serena Williams in 2013.By TENNIS.com Nov 10, 2025
Lululemon becomes official outfitter of the BNP Paribas Open in multiyear dealFrom new volunteer and staff uniforms to a co-branded retail collection, it's the Canadian sportswear giant's biggest move in tennis to date.By Stephanie Livaudais Nov 07, 2025
New logos, please: The ATP becomes latest tennis org to rebrand in 2025Check out our roundup of the latest logo updates across the T7—from the WTA's call to "rally the world" to Wimbledon's spot-the-difference tweaks.By Stephanie Livaudais Nov 06, 2025
Carlos Alcaraz, Jannik Sinner take their rivalry—and star power—on the road for 2026 “Super Match”Named among the most marketable athletes in the world, the ATP’s top rivalry is set to take center stage in their first solo exhibition clash.By Stephanie Livaudais Oct 24, 2025
Saudi Arabia to host newly created 10th ATP Masters 1000 as early as 2028"It's going to be at the beginning of the season," said tour Chairman Andrea Gaudenzi on Thursday.By Associated Press Oct 23, 2025
Carlos Alcaraz’s 2023 Wimbledon racquet just became the most expensive ever soldA $173,000 price tag puts the 22-year-old ahead of Rafael Nadal in the tennis memorabilia record books.By Stephanie Livaudais Oct 20, 2025
ITF to change name to World Tennis in bid for "clearer identity"The International Tennis Federation will change its name in 2026 to "bring the brand in line with a majority of sport's most prominent global governing bodies."By Associated Press Oct 16, 2025
USTA bets big on coaching to sustain tennis’ pandemic-era boomSix million new players have picked up racquets since 2020—now the USTA is racing to train enough pros to keep up with demand.By Steve Tignor Oct 15, 2025
Iga Swiatek now has the second-most career prize money in WTA history, after Serena WilliamsShe moves past Venus this week and now only trails Serena.By John Berkok Oct 13, 2025
