Zeynep Sonmez splits with Turkish Airlines after breakthrough seasonTurkey’s national flag carrier announced Zheng Qinwen as its new global brand ambassador last week.By Stephanie Livaudais Feb 14, 2026
Casper Ruud uses ATP’s new Parental Status exemption to avoid penalty for Dallas withdrawalThe world No. 12 won’t take a ranking hit after pulling out of the 500-level event following the birth of his daughter.By Stephanie Livaudais Feb 06, 2026
“Data is not steroids!” WHOOP fires back amid Australian Open wearables banApproved on tour but barred at Slams, the health tracker controversy exposes the sport’s complicated rulebook.By Stephanie Livaudais Jan 28, 2026
Aryna Sabalenka named first tennis ambassador for Emirates AirlinesTo celebrate, Sabalenka helped unveil a Grand Slam-branded Emirates A380 Australian Open, Roland Garros, Wimbledon and the US Open at Melbourne Airport.By TENNIS.com Jan 16, 2026
Co-founder Novak Djokovic exits PTPA: "My values and approach are no longer aligned"The Serbian shared "ongoing concerns regarding transparency, governance, and the way my voice and image have been represented" were behind the decision.By TENNIS.com Jan 04, 2026
How Aryna Sabalenka is building a brand as powerful as her gameThe world No. 1 is redefining her image—and her earning power—beyond the baseline.By Stephanie Livaudais Jan 01, 2026
Naomi Osaka is leaving the sports agency she co-foundedThe former world No. 1 started Evolve with longtime agent Stuart Duguid in 2022.By TENNIS.com Dec 19, 2025
Coco Gauff is Forbes' highest-earning female athlete for second year runningWith an estimated $33 million earned in 2025, she racked up the fourth-highest dollar total for a female athlete ever according to the publication.By TENNIS.com Dec 18, 2025
Garbiñe Muguruza returns to Madrid as co-tournament directorThe former world No. 1 teams up with Feliciano López in a first-of-its-kind leadership move for tennis.By TENNIS.com Dec 13, 2025
Billie Jean King applauds historic WTA, Mercedes-Benz partnership: “Far beyond tennis”The new “WTA Tour Driven by Mercedes-Benz” will officially launch on January 1, as part of “the most significant partnership” in women’s tennis.By Stephanie Livaudais Dec 11, 2025
Coco Gauff inks deal to become global brand ambassador for Mercedes-BenzAfter topping Sportico's list of highest-earning female athletes for the third straight year, Gauff has added another luxury brand to her endorsement portfolio.By TENNIS.com Dec 09, 2025
Inside BUNKR, the cybersecurity startup winning over the tennis worldFrom passports to passwords, the app is helping players stay organized and secure across nonstop global travel.By Stephanie Livaudais Dec 07, 2025
